287 lines
16 KiB
Markdown
287 lines
16 KiB
Markdown
---
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created_at: '2015-11-11T20:52:57.000Z'
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title: How the Wright Brothers Blew It (2003)
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url: http://www.forbes.com/2003/11/19/1119aviation.html
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author: jitix
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points: 65
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story_text:
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comment_text:
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num_comments: 35
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story_id:
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story_title:
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story_url:
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parent_id:
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created_at_i: 1447275177
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_tags:
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- story
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- author_jitix
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- story_10549191
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objectID: '10549191'
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year: 2003
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---
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The layoff was caused by the brothers' obsession with secrecy. They had
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a patent pending on the airplane's control technique, which enabled it
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to climb, dive and turn, but even after the patent was granted in May
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1906, they were unwilling to show the machine to anyone who might steal
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its design, since enforcing their patent rights could be a long,
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laborious, and very expensive process. Having conquered flight, they
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wanted to cash out before going any further.
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Chanute urged the brothers to try for some of the aviation prizes that
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were being offered for flights of specified times and distances, which
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would have established their dominance in the public's mind. They
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refused. "We would have to expose our machine more or less, and that
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might interfere with the sale of our secrets," they wrote to a friend in
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January 1906. "We appreciate the honor and the prestige that would come
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with the winning of a prize...but we can hardly afford at the present
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time to jeopardize our other interests in doing it."
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Recognizing the airplane's potential military applications, the Wrights
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offered to sign a manufacturing contract with the U.S. War Department,
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but they presented the deal in such a clumsy and stubborn way that there
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was no chance it would be accepted. They refused to show the airplane to
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any prospective buyer without a sizable deposit, and when pressed for
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proof that it could fly, they furnished the names of Dayton residents
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who had happened to see their Huffman Prairie tests. The military
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representatives, having already dealt with countless aircraft
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visionaries (including Samuel P. Langley of the Smithsonian, who spent
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$50,000 of War Department funds on his unsuccessful experiments),
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understandably refused to hand over any money until they saw the plane,
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or at least a photograph of it.
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The Wrights approached the British, who at first were greatly interested
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but later on decided to support their own airplane research.
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Negotiations with France and Germany dragged on as the various officials
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and purchasing consortia kept changing their contractual demands. The
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Wrights refused to budge on the price and gave technical reasons why the
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aircraft's specifications couldn't be changed. Instead of demonstrating
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the plane's capabilities for prospective buyers, they just talked about
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them and insisted on being taken at their word. Afterward, if the plane
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failed to perform as promised, they would refund the buyer's money.
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(With the Europeans, this cautious approach was justified, since almost
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every industrial country was trying to build its own aviation industry,
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and patent rights would have been much harder to enforce abroad.)
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As the negotiations spun out fruitlessly, the Wrights' sales prospects
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started to dim. Yet they weren't worried about competition. Wilbur wrote
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to Chanute in late 1906, "...we are convinced that no one will be able
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to develop a practical flyer within five years." So they sat and waited.
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Meanwhile, the competition began to heat up. In October 1906 the
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Brazilian Alberto Santos-Dumont flew more than 160 feet in France,
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earning the public acclaim the Wrights had never achieved. Newspaper
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articles made much of the fact that Santos-Dumont had not flown in
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secret.
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Wilbur Wright dismissed the feat in a letter to Chanute: "From our
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knowledge...he has only jumped...When someone goes over three hundred
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feet and lands safely in a wind of seven or eight miles it will then be
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important for us to do something. So far we see no indication that it
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will be done for several years yet." In fact Santos-Dumont flew more
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than 700 feet a month later, winning two prizes for the first flight
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longer than 100 meters, but the Wrights still refused to take him
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seriously. In their shop they worked on a new engine design, but instead
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of demonstrating it in flight, they turned their backs on public events
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and continued to set their sights on military sales.
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It was a bad time to walk away from aviation, for in 1907 flying fever
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was beginning to grip the globe. Enthusiasts established competitions
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and offered prizes. The Wrights could easily have snapped up every honor
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available, but instead France dominated aviation development, as the
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pilots Charles and Gabriel Voisin and Louis Blériot managed increasingly
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longer "jumps." In January 1908 Henri Farman was awarded the
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Deutsch-Archdeacon Grand Prix for flying a one-kilometer circle over a
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field near Paris two months earlier. Meanwhile, the Wrights continued to
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shift their focus from mechanical innovation--their strength--to sales.
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As Wilbur told an associate in November 1907, "I want the business built
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up so as to get the greatest amount of money with as little work. Sell
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few machines at a big profit, so that we can close out..." None of the
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European deals came together, so the brothers returned to America late
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in 1907.
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They put the finishing touches on their new engine and began a fresh
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push to sell planes to the United States government. Now, two years and
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many public French flights later, U.S. officials took the Wrights'
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claims more seriously. In February 1908 the Army accepted their bid to
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build one airplane, the Model A, at the Wrights' rock-bottom price of
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$25,000. At the same time, the French government also agreed to buy
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manufacturing rights to the Wright patents. The brothers' strategy
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finally seemed to be paying off, and they looked forward to a busy
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spring.
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With contracts in hand, the Wrights planned to fly only for their
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buyers. They spent a month at Kitty Hawk rebuilding and re-rigging their
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plane, and in May Orville flew for the first time in two and a half
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years. A few reporters managed to hide in the woods and got the story.
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The flights were international news.
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Now that the cat was out of the bag, a flurry of public flights
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followed--Orville in America and Wilbur in Europe. They left competitors
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in awe and full of apologies for doubting their genius. The French had
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been snippy about the Wrights, questioning their achievements and
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holding up their own innovators as the true pioneers of aviation. Now
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they were apologetic. "Not one of the former detractors of the Wrights
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dare question, today, the previous experiments of the men who were truly
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the first to fly," reported one French paper.
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The Wrights had gotten back in business in the nick of time, or so it
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seemed, for within the next few years a handful of North American
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aircraft builders would take to the air as well. The Aerial Experiment
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Association, formed by Alexander Graham Bell and others, was one. Out of
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that group came the man over whom the Wright brothers would obsess until
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their deaths: Glenn Curtiss.
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On the Fourth of July 1908, Curtiss piloted his speedy June Bug biplane
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more than one kilometer to win the $2,500 Scientific American Trophy and
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national acclaim. Wilbur Wright had flown farther in 1905, but with few
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witnesses. Now he refused to compete against a man who he believed was
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stealing his ideas. It was a fatal mistake. Curtiss realized the value
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of public opinion and would use it against the Wrights until they left
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the business. He also built beautiful and well-designed airplanes that
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quickly surpassed the Wright models.
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Curtiss saw, as would all future aeronautical engineers, that the
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Wrights' wing-warping system, or some variation on it, was the key to
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controlling a craft laterally. The Wrights threatened to sue anyone who
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incorporated that design feature into an airplane, yet no airplane could
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fly without it. The system involved changing the shape of the entire
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wing to alter its aerodynamic qualities. Curtiss got around the patent
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by using ailerons instead--separate, movable surfaces at the back of
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each wing, like those found on today's airplanes. Curtiss's system was
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much easier to use, yet the Wrights considered any form of
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three-dimensional control to fall under their patent, and they
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threatened a lawsuit. Curtiss ignored them.
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In the meantime, the aviation industry was coming alive with talented
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competitors. In July 1909 Blériot crossed the English Channel in his
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innovative monoplane. In August Curtiss won the Bennett Trophy by
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setting a speed record of 47 miles per hour. He also sold the first
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consumer airplane, for just $5,000, compared with the Wrights' asking
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price of $25,000.
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The competitions had become sales tools. The public bought the planes
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they saw at the races, not the high-priced Wright machine that few had
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ever seen fly. The Army liked the Wrights' plane, but so what? The
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future of aviation was being conceived in the public imagination and in
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the shops of a handful of eager inventors, not on military bases. At the
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1909 flying meet in Rheims, France, where Curtiss won the Bennett
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Trophy, the skies were filled with 23 different airplanes, which broke
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all of the Wrights' speed and altitude records. The brothers had
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declined to enter the competition, supposedly on the grounds that they
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didn't compete against mere imitators. But the truth was that their
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airplane was no longer the industry standard. As they had feared all
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along, aviation enthusiasts had understood, copied and improved on it.
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The Wrights chose not to fight back with technical innovations. Instead,
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in August 1909 they turned to the courts, slapping Curtiss with a
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long-threatened patent-infringement lawsuit. The litigation stretched
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out for eight years of trials and appeals, slowly suffocating the
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Wrights' company.
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In the brothers' partnership, Wilbur had always been the idea man, with
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Orville fine-tuning and executing his plans. As the courtroom battles
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dragged on, Wilbur's knowledge made him the key expert witness. He
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testified tirelessly about aeronautical design issues, explaining them
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in a clear, easily understood manner. His skill on the witness stand
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meant that his time at the company was limited. Orville was busy with
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production, so design innovation languished.
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For example, the complicated control system, which required the pilot to
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manipulate three different levers with two hands, was never modified. By
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contrast, Curtiss airplanes had one integrated control wheel and a
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system of straps attached to the pilot's upper body that controlled
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cables to move the ailerons, while Blériot's planes had the
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stick-and-rudder arrangement that is standard in today's fighter jets.
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According to Gen. Henry ("Hap") Arnold, who learned to fly at a Wright
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school, "No two types of controls were the same in those days, and from
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the student's point of view the Wright system was the most difficult."
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By the spring of 1914 the Curtiss Aeroplane Company had surpassed the
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Wrights and grown into the largest aircraft manufacturer in the United
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States. Wilbur was exhausted by the patent wars and aviation in general.
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He wrote to a friend, "We have been compelled to spend our time on
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business matters...during the past five years. When we think what we
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might have accomplished if we had been able to devote this time to
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experiments, we feel very sad, but it is always easier to deal with
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things than with men, and no one can direct his life entirely as he
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would choose."
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In April, Wilbur was taken ill during a trip to Boston. It turned out to
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be typhoid fever, and he was gone within a month. The world mourned his
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loss, with international newspaper coverage lauding him as "the man who
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made flying possible" and "inventor of the airplane." Twenty-five
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thousand people attended the viewing before his funeral. After the death
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of his brother, Orville found himself at the helm of a foundering
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company.
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By 1913 the Wright Model C was obsolete--slow, unstable and hard to
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maneuver, with a strong tendency to nose up and stall. But with the
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patent wars still in progress, Orville was reluctant to improve on the
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airplane's basic design. That would have required adopting features from
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the very men he and Wilbur had accused of stealing. Pride compelled
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Orville to stick close to the original plan.
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Unfortunately, it was becoming deadly. Nine people died in Wright Model
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B and C crashes between mid-1912 and mid-1913. Orville's answer was to
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complete his work on the first automatic pilot, a pendulum-driven system
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that stabilized the aircraft. It was a revolutionary technology that
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finally won for Orville the prestigious Collier Trophy, which Curtiss
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had captured the previous two years. However, it was eclipsed within
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months by Lawrence Sperry's gyroscope-driven system.
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The dawn of 1914 brought good news, as the U.S. Circuit Court of Appeals
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upheld the Wrights' patent suit, agreeing that Curtiss had infringed.
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This would have been the perfect time to shut down the competition by
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re-establishing the Wright monopoly. But Orville did not make a move, as
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the company manager Grover Loening lamented later: "In no time
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Curtiss...could have been closed down or bought up, and we would have
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seen a totally different development of flying starting here and
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spreading to Europe exactly as the telephone monopoly did...At any rate,
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it did not happen because of one man--Orville Wright. With the winning
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of the suit, his revenge on Curtiss seemed satisfied, and all he wanted
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was...royalties from everyone." Orville felt vindicated. Any company
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building and selling airplanes would have to pay the Wright Company 20%
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of its receipts.
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By this point Orville had also realized his limitations as a manager. He
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had no desire to oversee a team of research-and-development engineers,
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such as Curtiss had built. He hated running board meetings.
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In October 1915 Orville sold the Wright Company to a group of investors
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for a reported $1.5 million. A year later Wright was merged with the
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Glenn L. Martin Company to become the Wright-Martin Company. By then, 12
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years after he had made the world's first controlled, powered
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heavier-than-air flight, Orville had separated himself from the business
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and was spending his time tinkering quietly in his Dayton home.
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It wasn't until after Orville left that the patent wars were finally
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settled. In early 1917 Curtiss began threatening to sue other aircraft
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manufacturers to protect his own growing collection of patents. At the
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urging of the U.S. government after its entry into World War I, a
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consortium of aviation companies banded together and brokered an
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agreement by which all members could pay a fee to license the patented
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technology. In return, Curtiss and Wright-Martin each received two
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million dollars in a one-time settlement and agreed to lay the patent
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issue to rest.
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Without Orville running things, the Wright name eventually regained its
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luster, but not as a builder of airplanes, though the company did put
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together a few prototypes for the U.S. Navy in the early 1920s. The
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Wright-Martin Company, which was reorganized in 1919 as the Wright
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Aeronautical Company, became a world leader in aircraft-engine design,
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manufacturing the Wright Whirlwind, which was renowned for its
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reliability. Charles Lindbergh put one in his Ryan for his transatlantic
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flight.
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Two years after Lindbergh, in 1929, the Wright name became even more
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potent in aviation manufacturing. Wright Aeronautical merged with
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Curtiss Aeroplane and Motor, becoming Curtiss-Wright . Twenty years
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after the Wrights sold their first airplane, struggling into business
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while fighting their debilitating patent wars, the company they had
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started finally became the second-largest aircraft and engine
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manufacturer in the nation (after the United Aircraft and Transport
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Corporation). But it had had to merge with its archenemy, Curtiss, to
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achieve this stature. And put its name second.
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