diff --git a/Dockerfile b/Dockerfile
index bcd4a9f..7045d93 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -2,12 +2,22 @@ FROM alekzonder/puppeteer:1
 
 LABEL maintainer Nemo <docker@captnemo.in>
 
+ARG BUILD_DATE
+ARG VCS_REF
+
 WORKDIR /app
 
 COPY package.json package-lock.json /app/
 
 RUN npm install
 
+LABEL org.label-schema.build-date=$BUILD_DATE \
+      org.label-schema.name="Prometheus ACT Exporter" \
+      org.label-schema.vcs-url="https://git.captnemo.in/nemo/prometheus-act-exporter.git" \
+      org.label-schema.url="https://git.captnemo.in/nemo/prometheus-act-exporter" \
+      org.label-schema.vcs-ref=$VCS_REF \
+      org.label-schema.schema-version="1.0.0-rc1"
+
 COPY index.js server.js /app/
 
 ENTRYPOINT ["/usr/local/bin/node", "server.js"]
diff --git a/hooks/build b/hooks/build
new file mode 100644
index 0000000..ad9535d
--- /dev/null
+++ b/hooks/build
@@ -0,0 +1,10 @@
+#!/bin/bash
+
+# $IMAGE_NAME var is injected into the build so the tag is correct.
+# See https://medium.com/microscaling-systems/labelling-automated-builds-on-docker-hub-f3d073fb8e1 for
+# more details
+
+echo "Build hook running"
+docker build --build-arg BUILD_DATE=`date -u +"%Y-%m-%dT%H:%M:%SZ"` \
+             --build-arg VCS_REF=`git rev-parse --short HEAD` \
+-t $IMAGE_NAME .
\ No newline at end of file