2018-02-23 18:58:03 +00:00
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---
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created_at: '2011-07-05T21:12:29.000Z'
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title: All NeXT Inc.'s Plant Lacks Is Orders (1990)
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url: http://www.nytimes.com/1990/12/24/business/all-next-inc-s-plant-lacks-is-orders.html?pagewanted=all&src=pm
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author: shawndumas
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points: 153
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story_text: ''
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comment_text:
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num_comments: 81
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story_id:
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story_title:
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story_url:
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parent_id:
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created_at_i: 1309900349
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- story
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- author_shawndumas
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- story_2731600
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objectID: '2731600'
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---
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2018-03-03 09:35:28 +00:00
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**FREMONT, Calif.—** In a cavernous factory here, Next Inc.'s flashy
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jet-black work stations began creating their own offspring this month.
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The highly automated factory, where robots controlled by Next computers
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do almost all of the assembling, is a model for improving American
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competitiveness, many experts say. But the ambitious manufacturing
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experiment at Silicon Valley's most visible start-up company may be
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wasted unless its new second generation of computers gains wider
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acceptance.
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"There is a tremendous amount of thought that has gone into their
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manufacturing process -- it's one of the most automated factories I've
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ever seen," said Michael Gibson, vice president of the Juran Institute,
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a Wilton, Conn., manufacturing consulting firm. "But the proof of the
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pudding will be in high-volume production."
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Automated manufacturing is not unusual in Silicon Valley, but those who
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have visited the $10 million computer factory say that Next has done the
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best job in the United States computer industry of achieving high
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quality, low cost and flexibility, as well as linking research and
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development to manufacturing.
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It has accomplished this feat in several important ways. One is the
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extent to which the plant is automated. It requires only five
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manual-assembly workers and fewer than a hundred other workers, mostly
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engineers, for a line capable of producing $1 billion of computers a
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year. The assembly-line workers are needed only to install a few parts,
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like the microprocessor. By contrast, Next's main competitor, Sun
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Microsystems Inc., has only begun to automate and still does much
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assembly with manual labor.
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To visit the factory is to glimpse the high-tech asceticism of Steven P.
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Jobs, Next's founder, chairman and chief executive, who is fond of
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buying multimillion-dollar residences, yet has lived in rooms with
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barely any furniture.
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In place of workers along the assembly line are robots, each controlled
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by an earlier-generation Next work station. These work stations are far
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easier to program for various assembly tasks than are conventional
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systems, which rely on a central minicomputer to direct all the robots.
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With the work stations so easy to reprogram, the changes can be made on
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the fly, and as a result, all four of Next's new computer models can be
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assembled without stopping the line. Monitoring Product Quality
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The work stations on the assembly line have another important advantage
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over traditional manufacturing systems: They double as monitors of the
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quality of the products coming off the line. Using a camera, the system
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records images of circuit boards moving along the assembly line and
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feeds the data to a special chip in the work station that analyzes the
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images for defects.
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The robots also illustrate Mr. Jobs's exacting attention to detail: Next
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asked the Japanese and American makers of the robots to remove their
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logos and painted the machines gray simply to preserve a uniform
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appearance.
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Another manufacturing advantage is that unlike the Apple Macintosh
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factory down the road in Fremont and most other plants, the Next factory
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has no warehouse. Parts arrive at the last minute and go directly into
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production. What is more, Next uses only 40 suppliers, compared with
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hundreds for some conventional factories. High-Speed Data Network
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The Next factory is also connected by a high-speed data network to the
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company's headquarters across San Francisco Bay in Redwood City.
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Computer designers at headquarters can therefore reprogram the robots on
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the line to assemble experimental circuit boards; they need not
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manufacture them on a separate prototype line. By allowing the factory
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people to participate in the design of future products, the
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often-difficult transition from prototype assembly to full-scale
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manufacturing is mostly eliminated.
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And because software is simpler to write for the Next work stations than
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for other work stations, technicians in the factory can easily modify
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programs that control each robot. Many of Next's technicians have
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advanced degrees and are paid 30 to 40 percent more on average than
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their counterparts elsewhere, Next officials say.
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"It's extraordinary what they've been able to do with a very small group
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of programmers," said Dr. Martin B. Piszczalski, a manufacturing
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researcher at the Yankee Group, a market research and consulting
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organization. Dr. Piszczalski contrasted the dozen programmers who have
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developed the software for the Next factory with the hundreds of
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programmers doing a similar task at an I.B.M. factory he visited.
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Investment in Factory Questioned
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But he questioned whether the investment made sense without higher
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volumes. "Right now it is a little like having a battleship when a
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40-foot sailboat would do," he said.
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Indeed, critics of Mr. Jobs, who is 35 years old, say he is wasting his
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money by building a factory at this point. With the small number of
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machines he is building today, it would have been cheaper simply to
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contract with other companies to assemble the computers, they say.
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But Dr. Piszczalski said the initial high investment in an automated
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factory may permit Next more control of its expenses while volumes are
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low.
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And backers of Mr. Jobs note that he has a long-term strategy in which
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manufacturing makes sense. "Steve will be in business for the long
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pull," said H. Ross Perot, one of Next's investors. "He's not in
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business for six months." Strategic Advantage Claimed
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Next's products have yet to gain a significant share of the marketplace,
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but Mr. Jobs, who has a reputation for painstaking attention to detail
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and a passion for the importance of manufacturing, argues that by
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linking this flexible factory more closely than ever to Next's research
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and development process, his company can gain a strategic advantage in
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the industry that will eventually pay off in larger sales.
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In Mr. Jobs's view, the factory testifies to the fact that the United
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States can still compete as both a low-cost and a world-class
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manufacturer when it sets its mind to the task.
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Mr. Jobs said he modeled the factory after those of Japanese
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corporations like the Sony Corporation that have perfected a
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design-for-manufacturing strategy that transforms the factory floor into
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an extension of the company research and development center. Proof of
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Manufacturing Prowess
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Proof of Next's manufacturing prowess came when Sony, which supplies
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monitors to the computer maker, was able to save $20 a monitor by
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purchasing the electronics boards for the monitor from Next rather than
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making them in Japan, said Randy Heffner, Next's vice president of
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manufacturing.
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Next, now four years old, has failed to meet early expectations. The
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first work station, called the Next Computer System, was acquired only
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by loyal software developers and universities; other potential customers
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were deterred by its price, lack of a floppy disk drive and enough
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software, slow erasable optical disk drive, and incompatibility with
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most common desktop computers. Sales through Next's retail distributor,
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Businessland Inc., were weak. The first computer sold fewer than 10,000
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machines by some estimates. Four New Computers
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Yet with a family of four new computers -- including the souped-up and
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slimmed-down entry-level Nextstation, which is drawing positive initial
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reactions -- Mr. Jobs is once again enthusiastically preaching his
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computer gospel. The Nextstation, about three times faster than Apple's
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top-of-the-line IIfx and slightly faster than Sun Microsystems'
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Sparcstation I, is selling for $4,995, significantly less expensive than
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its competitors. The new machine also has an I.B.M.-compatible floppy
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disk drive and a hard disk, and the optical disk is available as an
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option.
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Although some in the industry dismiss it, the company does have the
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support of a number of influential industry executives who think the
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computer business has been stalled by primitive MS-DOS operating-system
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standards that are now more than a decade old. Mr. Jobs's machines,
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which use an advanced version of Unix, offer a path to break the
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industry out of its malaise, they say. At the September product
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introduction, both the Lotus Development Corporation and the Wordperfect
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Corporation enthusiastically endorsed the new Next products and
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introduced software packages for the computer. In 1991, I.B.M. plans to
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offer Next's software on its RS/6000 and PS/2 models.
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"I feel weird saying nice things about Next because nobody else is,"
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said Stewart Alsop, publisher of PC Letter, a computer industry
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newsletter. "But I'm betting that he succeeds. Next is farther ahead in
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software than any of the Unix vendors or Windows."
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"The world badly needs an alternative," said Mitchell D. Kapor, the
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founder of Lotus who has since started the software company On
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Technology Inc. "I hope Steve makes it." Hopes and Visions
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But hope may not be enough, and Mr. Jobs's window of opportunity could
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soon close. Many in the industry who heard the keynote speech of William
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Gates, chairman of the Microsoft Corporation, at the Comdex computer
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show in November noted that his vision for the I.B.M.-compatible
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personal computer world in 1994 or 1995 appears to be remarkably similar
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to what Next is offering today. These observers were referring to the
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ease with which Next work stations communicate and their ability to
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search quickly through vast amounts of data.
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Some industry analysts said Next needs to sell 25,000 computers next
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year just to survive. Mr. Jobs said he could sell far more than that.
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The company now describes the market for Next computers as professional
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workers including financial analysts, lawyers and executives.
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Photos: The highly automated factory for Next Inc. in Fremont, Calif.,
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is capable of producing $1 billion worth of computers a year. It
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requires only five manual-assembly workers and fewer than a hundred
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other workers (Terrence McCarthy for The New York Times) (pg. 29); The
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$10 million computer factory in Fremont, Calif., where robots do almost
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all of the assembly-line work. (Terrence McCarthy for The New York
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Times) (pg. 33)
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