2018-02-23 18:58:03 +00:00
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---
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created_at: '2016-10-24T21:22:19.000Z'
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title: Apple Introduces What It Calls an Easier to Use Portable Music Player (2001)
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url: http://www.nytimes.com/2001/10/24/business/technology-apple-introduces-what-it-calls-an-easier-to-use-portable-music-player.html
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author: daschaefer
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points: 305
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story_text:
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comment_text:
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num_comments: 234
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story_id:
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story_title:
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story_url:
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parent_id:
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created_at_i: 1477344139
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_tags:
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- story
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- author_daschaefer
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- story_12783040
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objectID: '12783040'
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2018-06-08 12:05:27 +00:00
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year: 2001
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2018-02-23 18:58:03 +00:00
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---
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2018-03-03 09:35:28 +00:00
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Apple Computer introduced a portable music player today and declared
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that the new gadget, called the iPod, was so much easier to use that it
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would broaden a nascent market in the way the Macintosh once helped make
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the personal computer accessible to a more general audience.
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But while industry analysts said the device appeared to be as consumer
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friendly as the company said it was, they also pointed to its relatively
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limited potential audience, around seven million owners of the latest
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Macintosh computers. Apple said it had not yet decided whether to
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introduce a version of the music player for computers with the Windows
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operating system, which is used by more than 90 percent of personal
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computer users.
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''It's a nice feature for Macintosh users,'' said P. J. McNealy, a
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senior analyst for Gartner G2, an e-commerce research group. ''But to
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the rest of the Windows world, it doesn't make any difference.''
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Steven P. Jobs, Apple's chief executive, disputed the concern that the
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market was limited, and said the company might have trouble meeting
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holiday demand. He predicted that the improvement in technology he said
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the iPod represented would inspire consumers to buy Macintosh computers
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so they could use an iPod.
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2018-02-23 18:19:40 +00:00
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Advertisement
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2018-03-03 09:35:28 +00:00
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[Continue reading the main story](#story-continues-1)
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2018-02-23 18:19:40 +00:00
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2018-03-03 09:35:28 +00:00
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There are several categories of digital music devices, including players
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that use flash memory, which are small but expensive. Another competing
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player relies on magnetic hard drives, which are typically larger in
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both capacity and size, and thus are enclosed in larger gadgets. The
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market for all such devices is growing and is expected to be around 18
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million units by 2005, according to IDC, a market research firm.
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2018-02-23 18:19:40 +00:00
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2018-03-03 09:35:28 +00:00
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[Continue reading the main story](#story-continues-2)
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