---
created_at: '2011-07-10T16:53:48.000Z'
title: 'Bill Gates: Creative Capitalism (2008)'
url: http://www.time.com/time/magazine/article/0,9171,1828417,00.html
author: jkkramer
points: 41
story_text: ''
comment_text: 
num_comments: 3
story_id: 
story_title: 
story_url: 
parent_id: 
created_at_i: 1310316828
_tags:
- story
- author_jkkramer
- story_2748049
objectID: '2748049'

---
[Source](http://content.time.com/time/magazine/article/0,9171,1828417,00.html "Permalink to Making Capitalism More Creative - TIME")

# Making Capitalism More Creative - TIME

[ ![TIME][1]

## [Time.com][2]

[MY ACCOUNT][3] [SIGN IN][4] [SIGN OUT][5] [SUBSCRIBE][6] [SUBSCRIBE][7]

[ Home ][2] [ U.S. ][8] [ Politics ][9] [ World ][10] [ Business ][11] [ Tech ][12] [ Health ][13] [ Motto ][14] [ Entertainment ][15] [ Science ][16] [ Newsfeed ][17] [ Living ][18] [ Sports ][19] [ History ][20] [ The TIME Vault ][21] [ Magazine ][22] [ Ideas ][23] [ Parents ][24] [ TIME Labs ][25]

[ Money ][26] [ LIFE ][27] [ The Daily Cut ][28]

[ Photography ][29] [ Videos ][30] [ TIME Shop ][31]

[American Voices][32] [2016 Rio Olympics][33] [Next Generation Leaders][34] [The 100 Most Influential People][35] [Person of the Year 2015][36] [Top of the World][37] [A Year In Space][38]

[Subscribe][39] [Newsletters][40] [Feedback][41] [Privacy Policy][42] [Your California Privacy Rights][43] [Terms of Use][44] [Ad Choices ![Ad Choices][45]][46]

[RSS][47] [TIME Apps][48] [TIME for Kids][49] [Advertising][50] [Reprints and Permissions][51] [Site Map][52] [Help][48] [Customer Service][53] © 2016 Time Inc. All rights reserved.

[Subscribe][6]

[Sign In][54][Subscribe][6]

# Making Capitalism More Creative

## Billions of people have not been able to benefit from the miracle of the free market. Here's how corporations can change that

By Barbara Kiviat and Bill Gates  Thursday, July 31, 2008

Subscriber content preview.  or [Log-In][4]

* [Share][4]
    * [Facebook][55]
    * [Twitter][56]
    * [Tumblr][57]
    * [LinkedIn][58]
    * [StumbleUpon][59]
    * [Reddit][60]
    * [Digg][61]
    * [Mixx][62]
    * [Del.i.cious][63]
    * [Google+][64]

![][65] Platon for TIME

Bill Gates

Capitalism has improved the lives of billions of people  something that's easy to forget at a time of great economic uncertainty. But it has left out billions more. They have great needs, but they can't express those needs in ways that matter to markets. So they are stuck in poverty, suffer from preventable diseases and never have a chance to make the most of their lives. Governments and nonprofit groups have an irreplaceable role in helping them, but it will take too long if they try to do it alone. It is mainly corporations that have the skills to make... 

To continue reading:  or [Log-In][4]

## Want the full story?

[Subscribe Now][66]

![Subscribe][67]

![Subscribe][68]

Get TIME the way _you_ want it

* One Week Digital Pass — **$4.99**
* Monthly Pay-As-You-Go **_DIGITAL ACCESS_** — **$2.99**
* One Year **_ALL ACCESS_** — **Just $30!**   **_Best Deal!  
_**Print Magazine **+** Digital Edition **+** Subscriber-only Content on TIME.com

[Learn more][69] about the benefits of being a TIME subscriber

If you are already a subscriber [sign up][70] — registration is free!

## Sign In 

Already have an account? Sign in here 

Email address Password Remember me

If you check the "Remember me" box, you will be automatically signed in for 30 days to TIME.com when you visit in the future.

If you are accessing TIME.com on a public computer, you are advised not to click on the "Remember me" option.

For more information, please visit TIME's [Privacy Policy][71]

* [Home][2]
* [U.S.][8]
* [Politics][9]
* [World][10]
* [Business][11]
* [Tech][12]
* [Health][13]
* [Science][16]
* [Entertainment][15]
* [Newsfeed][17]
* [Living][18]
* [Ideas][23]
* [Parents][24]
* [Sports][19]
* [History][20]
* [The TIME Vault][21]
* [Magazine][22]
* [Subscribe][72]
* [Give a Gift][73]
* [TIME Shop][74]
* [Newsletters][75]
* [Customer Service][76]
* [Site Map][52]
* [Privacy Policy][77]
* [Your California Privacy Rights][43]
* [Terms of Use][78]
* [Advertising][50]
* [Ad Choices ![Ad Choices][45]][46]
© 2016 Time Inc. All rights reserved.

[1]: data:image/png;base64, 
[2]: http://time.com/
[3]: http://time.com//digital-account/
[4]: http://content.time.com#
[5]: https://auth.time.com/logout.php?turl=http://time.com/
[6]: https://subscription.time.com/storefront/subscribe-to-time/link/1019480.html
[7]: https://subscription.time.com/storefront/subscribe-to-time/link/1019575.html
[8]: http://time.com/us/
[9]: http://time.com/politics/
[10]: http://time.com/world/
[11]: http://time.com/business/
[12]: http://time.com/tech/
[13]: http://time.com/health/
[14]: http://motto.time.com/
[15]: http://time.com/entertainment/
[16]: http://time.com/science/
[17]: http://time.com/newsfeed/
[18]: http://time.com/living/
[19]: http://time.com/sports/
[20]: http://time.com/history/
[21]: http://time.com/vault/
[22]: http://time.com/magazine/
[23]: http://time.com/ideas/
[24]: http://time.com/parents/
[25]: http://labs.time.com/
[26]: http://time.com/money
[27]: http://time.com/photography/life/
[28]: http://www.dailycut.com/
[29]: http://time.com/photography/
[30]: http://time.com/videos/
[31]: https://shop.time.com/storefront/subscribe-to-time/link/1032684.html?xid=cm-TIMEShopHamburger
[32]: http://time.com/collection/american-voices/
[33]: http://time.com/topic/2016-rio-olympics/
[34]: http://time.com/collection/next-generation-leaders/
[35]: http://time.com/collection/2016-time-100/
[36]: http://time.com/time-person-of-the-year-2015-angela-merkel-choice/
[37]: http://time.com/world-trade-center/
[38]: http://time.com/space-nasa-scott-kelly-mission/
[39]: https://subscription.time.com/storefront/subscribe-to-time/link/1023466.html
[40]: https://pages.email.time.com/newsletters?source=time_nav
[41]: mailto:feedback%40time.com
[42]: http://cgi.timeinc.net/cgi-bin/mail/dnp/privacy_centralized.cgi/time?dnp_source=E
[43]: https://subscription.timeinc.com/storefront/privacy/time/generic_privacy_new.html?dnp-source=B#california
[44]: http://cgi.timeinc.net/cgi-bin/mail/dnp/terms_of_service.cgi/time
[45]: data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAwAAAANCAMAAACq939wAAAAM1BMVEUAAAD///////////////////////////////////////////////////////////////+3leKCAAAAEHRSTlMAECAwQFBgcICPn6+/z9/vIxqCigAAAFZJREFUCB0FwQECwiAMBLCw4axS4f7/WhMn3wtAknwGIL/ZOTVAmmdnP5D2ZNbJnqTda7hW8pX2zs21E2mVOSrZU1plnewHaZWcGpDT1TWAJC8Aa90A/nKrBC08aQTRAAAAAElFTkSuQmCC
[46]: http://subscription-assets.timeinc.com/prod/assets/themes/magazines/default/template-resources/html/legal/ti-corp-behavioral.html
[47]: http://content.time.com/time/rss
[48]: http://subscription-assets.time.com/prod/assets/themes/magazines/SUBS/templates/velocity/site/td-learnmore1111/lp.html
[49]: http://www.timeforkids.com/TFK/
[50]: http://www.timemediakit.com/
[51]: http://content.time.com/time/reprints
[52]: http://time.com/html-sitemap/
[53]: https://secure.customersvc.com/servlet/Show?WESPAGE=td/home.html&MSRSMAG=TD
[54]: http://content.time.com#signin
[55]: http://www.facebook.com/sharer.php?u=http://content.time.com/time/magazine/article/0,9171,1828417,00.html?xid=fbshare&t=Making%20Capitalism%20More%20Creative "Add to Facebook"
[56]: https://twitter.com/intent/tweet?url=http://ti.me/W9QmYC&text=Making%20Capitalism%20More%20Creative&via=TIME
[57]: http://www.tumblr.com/share/link?url=http://content.time.com/time/magazine/article/0,9171,1828417,00.html&name=Making%20Capitalism%20More%20Creative "Add to Tumblr"
[58]: http://www.linkedin.com/shareArticle?mini=true&url=http://content.time.com/time/magazine/article/0,9171,1828417,00.html&title=Making%20Capitalism%20More%20Creative&summary=Billions%20of%20people%20have%20not%20been%20able%20to%20benefit%20from%20the%20miracle%20of%20the%20free%20market%2E%20Here%27s%20how%20corporations%20can%20change%20that&source=TIME
[59]: http://www.stumbleupon.com/submit?url=http://content.time.com/time/magazine/article/0,9171,1828417,00.html&title=Making%20Capitalism%20More%20Creative "Add to StumbleUpon"
[60]: http://reddit.com/submit?url=http://content.time.com/time/magazine/article/0,9171,1828417,00.html&title=Making%20Capitalism%20More%20Creative
[61]: http://digg.com/submit?url=http://content.time.com/time/magazine/article/0,9171,1828417,00.html "Digg"
[62]: http://mixx.com/submit?url=http://content.time.com/time/magazine/article/0,9171,1828417,00.html&title=Making%20Capitalism%20More%20Creative
[63]: http://del.icio.us/post?url=http://content.time.com/time/magazine/article/0,9171,1828417,00.html&title=Making%20Capitalism%20More%20Creative&notes=Billions%20of%20people%20have%20not%20been%20able%20to%20benefit%20from%20the%20miracle%20of%20the%20free%20market%2E%20Here%27s%20how%20corporations%20can%20change%20that "Del.i.cious"
[64]: https://plus.google.com/share?url=http://content.time.com/time/magazine/article/0,9171,1828417,00.html "Google+"
[65]: http://img.timeinc.net/time/daily/2008/0807/360_wgates_0811.jpg
[66]: https://subscription.time.com/storefront/subscribe-to-time/link/1016721.html
[67]: http://img.timeinc.net/time/assets/images/teaser-img-desktop.png
[68]: http://img.timeinc.net/time/assets/images/teaser-img-mobile.png
[69]: https://subscription-assets.timeinc.com/prod/assets/themes/magazines/SUBS/templates/velocity/site/td-learnmore0711/lp.html
[70]: https://secure.customersvc.com/servlet/Show?WESPAGE=am/tablet/td/tdweb_login.jsp&MSRSMAG=TD&MSDTRACK=TDAA&MSDVNDID=NORP
[71]: http://cgi.timeinc.net/cgi-bin/mail/dnp/privacy_centralized.cgi/time?dnp_source=I
[72]: https://subscription.time.com/storefront/subscribe-to-time/link/1002093.html
[73]: https://subscription.time.com/storefront/subscribe-to-time/link/1023465.html
[74]: https://shop.time.com/storefront/subscribe-to-time/link/1032684.html?xid=cm-TIMEShopFooter
[75]: https://pages.email.time.com/newsletters?source=time_footer
[76]: https://secure.customersvc.com/servlet/Show?WESPAGE=td/home.html&MSRSM%20%20%20%20%20AG=TD
[77]: https://subscription.timeinc.com/storefront/privacy/time/generic_privacy_new.html?dnp-source=E
[78]: https://subscription.timeinc.com/storefront/privacy/time/privacy_terms_service.html

