diff --git a/hackertray/__init__.py b/hackertray/__init__.py
index 5be0862..bbbd945 100644
--- a/hackertray/__init__.py
+++ b/hackertray/__init__.py
@@ -26,11 +26,13 @@ import signal
 from hackernews import HackerNews
 from chrome import Chrome
 from version import Version
+from analytics import Analytics
 
 class HackerNewsApp:
     HN_URL_PREFIX = "https://news.ycombinator.com/item?id="
     UPDATE_URL = "https://github.com/captn3m0/hackertray#upgrade"
     ABOUT_URL = "https://github.com/captn3m0/hackertray"
+    MIXPANEL_TOKEN = "51a04e37dad59393c7371407e84a8050"
     def __init__(self, args):
         #Load the database
         home = expanduser("~")
@@ -42,6 +44,9 @@ class HackerNewsApp:
             except ValueError:
                 self.db = set()
 
+        # Setup analytics
+        Analytics.setup(args.dnt, HackerNewsApp.MIXPANEL_TOKEN)
+
         # create an indicator applet
         self.ind = appindicator.Indicator("Hacker Tray", "hacker-tray", appindicator.CATEGORY_APPLICATION_STATUS)
         self.ind.set_status(appindicator.STATUS_ACTIVE)
@@ -91,6 +96,11 @@ class HackerNewsApp:
         self.ind.set_menu(self.menu)
         self.refresh(chrome_data_directory=args.chrome)
 
+        # Now that we're all done with the boot, send a beacone home
+        launch_data = vars(args)
+        launch_data['version'] = Version.current()
+        Analytics.track('launch', launch_data)
+
     def toggleComments(self, widget):
         """Whether comments page is opened or not"""
         self.commentState = not self.commentState
@@ -195,7 +205,9 @@ def main():
     parser.add_argument('-v','--version', action='version', version=Version.current())
     parser.add_argument('-c','--comments', dest='comments',action='store_true', help="Load the HN comments link for the article as well")
     parser.add_argument('--chrome', dest='chrome', help="Specify a Google Chrome Profile directory to use for matching chrome history")
+    parser.add_argument('--dnt', dest='dnt',action='store_true', help="Disable all analytics (Do Not Track)")
     parser.set_defaults(comments=False)
+    parser.set_defaults(dnt=False)
     args = parser.parse_args()
     indicator = HackerNewsApp(args)
     indicator.run()
diff --git a/hackertray/analytics.py b/hackertray/analytics.py
new file mode 100644
index 0000000..e7b453a
--- /dev/null
+++ b/hackertray/analytics.py
@@ -0,0 +1,20 @@
+from mixpanel import Mixpanel
+
+class Analytics:
+    # Setup analytics.
+    # dnt - do not track. Disables tracking if True
+    # token - The mixpanel token
+    @staticmethod
+    def setup(dnt, token):
+        Analytics.dnt = dnt
+        Analytics.tracker = Mixpanel(token)
+        if(dnt == True):
+            print "[+] Analytics disabled"
+    # Track an event
+    # event - string containing the event name
+    # data  - data related to the event, defaults to {}
+    @staticmethod
+    def track(event, data = {}):
+        if(Analytics.dnt == False):
+            # All events are tracked anonymously
+            Analytics.tracker.track("anonymous", event, data)
\ No newline at end of file
diff --git a/setup.py b/setup.py
index bf68850..01430fa 100644
--- a/setup.py
+++ b/setup.py
@@ -23,6 +23,7 @@ setup(name='hackertray',
       },
       install_requires=[
           'requests>=2.2.1',
+          'mixpanel-py>=3.0.0'
       ],
       entry_points={
           'console_scripts': ['hackertray = hackertray:main'],